Tokyo - In the '80s

Japan’s economical wave has brought the country to be the second largest power in the world. While Japan created their own unique trends, they were at the same time voracious followers of Western fashion, influencing a new breed of young Japanese who were not afraid to break and challenge the traditional values and norms. As the Japanese began to consume Western brands, Nipponese designers were becoming prominent in the West, especially in Paris, creating the “Japanese fashion phenomenon”. Kenzo, Issey Miyake, Rei Kawakubo of Comme des Garçons and Yohji Yamamoto shocked fashion professionals in the West by showing something none of them had seen before. The source of their design inspiration undoubtedly came from symbols of the “Land of the Rising Sun” culture, but their uniqueness lies in the ways they deconstructed existing rules of clothing and reconstructed their own interpretation. The widespread popularity of the ‘Japanese fashion’ in the 1980s was a decisive factor in placing Tokyo on the list of international fashion capitals. Today the Nipponic Capital embodies the true union between ancient and modern history of its charming country.