London - In the '60s

For a few years in the 1960s, London was the world capital of cool. The Swinging Sixties and its youth-driven cultural revolution that took place during the mid-to-late 1960s, emphasized modernity and fun-loving hedonism, with the Swinging city as its center. The excitement was high as the British Invasion of Rock and Roll took over the world. While Liverpool had the Beatles, the London sound was a mix of bands who went on to worldwide success, including The Who, The Kinks, The Small Faces and The Rolling Stones that swept the streets away. From a gloomy city to a shiny star, London was the city where Twiggy Lawson reached her unimaginable celebrity when Mary Quant decided to entrust the launch of the miniskirt to her image. The Swinging Sixties led to a flourishing of music, fashion, design and anything else that would banish the post-War gloom.