Via Veneto was home to the world. In the ’60s the city was alive with passion and elegance as Hollywood moved to Rome, this is why it was called “Hollywood on the Tiber”. Its style was unmatched, the economy was booming, renowned fashion designers such as Roberto Capucci imbued the city with glamour. The parties, the scene, the people, Rome was living its golden age. Caffè Doney was one of the symbols of the sweet life of those years, a place of encounters between intellectuals, actors and celebrities in search of fame. These places were the playground for the well-known paparazzi. Marcello Mastroianni and Anita Ekberg framed the city in one of the most unforgettable masterpiece films that made the history of cinema, “La Dolce Vita”.