PORTOFINO in the '50s
Inspired by The Mediterranean fishing village in the heart of the Italian Riviera, a favorite playground of the “glitterati”—actors, writers, musicians, artists, athletes and aesthetes. Portofino has attracted those seeking to immerse themselves in exquisite charm and a relaxed lifestyle. First discovered by the actor Rex Harrison in the early Fifties, Portofino immediately lit up with the visits of high-wattage luminaries including Clark Gable, Ingrid Bergman and opera diva Maria Callas. As being portrayed the Portofino’s ultimate beauty in the classical favourite 50s “Love in Portofino” song, many of them found their love in and with this magical spot. As well in the 60s, swarming paparazzi did little to discourage Elizabeth Taylor, Richard Burton, and Audrey Hepburn from strolling through the “Piazzetta”. Once a typical Ligurian fishing village with the years it has morphed into a very exclusive yet discreet vacation escape destination - a kind of natural bowl which has become the world’s famous “Piazzetta” – the spot, which creates a serene atmosphere with a taste of bygone days and almost a film-set quality and gives the guests the chance to see the Italian good life first hand. Though time moves on, only in Portofino does it stand still, it is kind of suspended in another time – as if everything stopped in 1950-something.